Evoq Content 7.2 and the Benefits of Digital Asset Management (DAM)
An example of information overload. Photo by Thomas Leuthard... view moreTags: workflowTags: advanced searchTags: DAMTags: Digital Asset ManagementTags: Evoq ContentTags: 7.2.0Tags: EvoqContentTags:...
View ArticleHow Internal Communities Extract the Value of Our Business Relationships
The Value of Internal Communities for Business Image source: dilbert.com I like unpredictability in general, but sometimes routines work for me. I wake up every morning at the same time, I drink a...
View Article3 Reasons Content Marketing is Like Baseball
Take Me Out to the Content Marketing Ballgame Photo source: Keith Allison on flickr. The Los Angeles Dodgers opened the 2014 Major League Baseball season against the Arizona Diamondbacks in the...
View ArticleDefine Your Objectives Before Jumping In to Content Marketing
Objectives First, Content Marketing SecondPhoto source: DigitalRalph on flickr. If you already started creating content, then you know that it's not free. Creating content can be very expensive. If you...
View ArticleHow to Apply Lessons from The Tipping Point to Your Content Marketing
Content Marketing and The Tipping Point Image source: Amazon. Last weekend I was organizing my bookshelf and found a book I read some time ago. Because I enjoyed reading it so much, I made a cup of...
View ArticleThe Definition of Content Marketing from 5 Leading Experts
Content Marketing Defined Photo source: TopRank Online Marketing on flickr. Recently, I used to Google Trends to look at search traffic for the term "content marketing." I know that content marketing...
View ArticleHow to Apply Content Marketing to All Stages of the Sales Cycle
Fuel Your Sales Cycle with Quality Content Image source: Fernando Amaro on flickr. You want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the...
View ArticleThe Role of Content in the Buying Process
Image source: JD Hancock on flickr.Social Media and the Amateur Physicians While I’m not a Facebook super-user, I do like to scroll through my activity stream in the mornings to see what’s going on...
View ArticleHow Advocacy Marketing Can Extend the Reach of Your Content
While driving to work this morning, a radio program was discussing the six degrees of separation theory. This theory proposes that anyone in the world is only six steps (or less) away from anyone...
View Article9 Overlooked Elements of a Website Redesign (and How to Do It Right)
If you’re getting ready to redesign your website to make it more effective in presenting your brand and generating sales leads or orders, the job is bigger in scope than you may think. You’ll probably...
View ArticleHow COPD Foundation Built and Grew Its Branded Online Community
Image courtesy of the COPD Foundation website. Note: This article was originally published at CMSWire. COPD Foundation is a DNN client who built its branded online community on its website using Evoq...
View ArticleImprove the Effectiveness of Your Website with Evoq’s Content Analytics
You’re making an update to a product page on your website. First, you want to check page view statistics for the page. So you open another browser tab and login to your web analytics system. You enter...
View ArticleThis Infographic Shows the Astonishing Rate of Acquisitions in Web CMS
Recently, Telerik Sitefinity was acquired by Progress Software. Ektron and EPiServer were acquired by Accel-KKR (a private equity firm), then combined. Acquisitions are a way of life in the Web CMS...
View ArticleTalking Web Marketing and Web CMS: An Interview with Brett Cornell
I met Brett Cornell at an industry event. As we got to talking, we discovered shared interests in web marketing and web CMS. At the time, Brett was working on a major website re-design. Recently, I...
View ArticleHow Evoq Helps You Activate Your Brand Advocates
Image adapted from Dan Markeye's photo on flickr.Zuberance defines brand advocates as "highly satisfied customers who proactively recommend their favorite brands and products online and offline,...
View Article[INFOGRAPHIC] How Evoq Helps You Deliver Engaging Web Experiences
Evoq helps you deliver engaging, customer-centric web experiences. Visit the “Products” link (above) to see the full range of Evoq’s capabilities. We created an infographic to highlight just a...
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